Design and marketing share a focus on customer-centricity, but the tools and expressions of their work feel quite different. Design has rapidly become seen as a differentiator for the most competitive companies; large corporations and startups alike are embracing the challenge of bringing design, design thinking, and creativity to their forefront of their businesses.
How might organizations design themselves to best leverage each? And how can a focus on humanity and designing responsibly fuel how companies approach product development, inclusion strategies, and above all, leadership? Join John Maeda, Global Head of Computational Design and Inclusion at Automattic, and Becky Bermont, Portfolio Director and Organization Designer at IDEO Cambridge, for insights into the true nature of the design-driven business transformation happening around the world.
