Ever-changing digital platform offerings and content consumption habits make establishing meaningful connections with fans more important than ever before. Brands and teams are creating innovative activations, expanding their technological offerings, developing compelling content, and utilizing digital insights to boost fan engagement. For sports teams, where passionate fans are intimately involved in their every move, this means building a strategy that aligns with organizational principles and developing content tracks that balance consistently disseminating information that's relevant to the base with an edgier voice and content that spurs engagement - all in real time and on a high-wire. This panel brings representatives from the many sides of the Red Sox digital content team –Digital Media Manager Kelsey Doherty, Sr. Manager of Photography Michael Ivins, Staff Photographer Billie Weiss, and Senior Designer and Brand Specialist Marissa McClain with CMO Adam Grossman to serve as the moderator – together to one stage to address these complexities and opportunities in content creation.
