Joe Panepinto, Ph.D. is SVP and Director of Strategy at Genuine. His team designs and develops digitally-driven business, creative, experience and ecosystem strategies. Joe brings more than 20 years of digital communication, marketing, publishing and training experience to clients that include Novartis, BI, AstraZeneca, Atrius Health, NEBH, IBM, EmblemHealth, and others. He joined Genuine after 9 years with Jack Morton where he chaired the Global Measurement Council, and led strategic efforts around employee engagement. Prior to that, Joe led the online efforts at Pri-Med, the world’s largest provider of Continuing Medical Education; Joe earned a BA from Hamilton College, an MS from Boston University and PhD in Communication from the University of Massachusetts at Amherst, where he studied the social impact of new communication technologies. He is an adjunct professor at Boston University’s College of Communication.