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Wednesday, September 20
 

8:00am

Registration, Coffee, Networking & Partner Gallery
Wednesday September 20, 2017 8:00am - 8:45am
TBA

8:45am

Welcome Remarks: David "Shingy" Shing, Oath
Speakers
avatar for David

David "Shingy" Shing

Digital Prophet, Oath
David Shing is Oath’s Digital Prophet, regularly speaking at conferences worldwide, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and works across the globe to identify new opportunities for the business.    Prior to moving to New York, David was based in London as VP Media... Read More →


Wednesday September 20, 2017 8:45am - 9:00am
Suite 500 @ The IDB

9:00am

Marketing Transformation: Iconic Brands in the Digital Age

The Cheetos brand, one of the iconic brands at Frito-Lay, has evolved over the years as have consumers. During this fireside chat with Frito-Lay’s Marissa Solis and The Trade Desk’s, Amber Seipel, learn more about how Cheetos marketing has transformed by incorporating technology and consumer insights.


Moderators
avatar for Amber Joi Seipel

Amber Joi Seipel

GM of Business Development, The Trade Desk
Amber Joi Seipel is GM of Business Development at The Trade Desk, a global technology platform for buyers of advertising. In her role, Amber manages and leads The Trade Desk’s partnership with a major global holding company. Amber is a digital advertising veteran, having started her career on the agency side at Avenue A | Razorfish (now Razorfish.Sapient) and Digitas Health (now Publicis Health Media) before transitioning to an agency sales role at WebMD. Amber holds a... Read More →

Speakers
avatar for Marissa Solis

Marissa Solis

VP of Marketing, Frito-Lay
As vice president of marketing and business development for Frito-Lay North America, Marissa Solis is blazing unprecedented trails in the away-from-home marketing space. She is securing new retail homes for existing brands (e.g. expansion of Lay’s brand potato chips in airports) and driving consumer demand with co-branded snacks (e.g. Ruffles Deep Ridged Hot Wings flavored chips in partnership with Buffalo Wild... Read More →


Wednesday September 20, 2017 9:00am - 9:30am
Suite 500 @ The IDB

9:35am

OMG: Inside BuzzFeed’s Playbook for Data-Driven Creativity

BuzzFeed’s global network spans news, entertainment and experiences that reach 500 million people worldwide across nearly every social platform. But at the center of that controlled chaos lies a simple, core belief: the Internet will always reveal what consumers really want. Join the SVP of Marketing, Laura  Henderson, for a look inside BuzzFeed’s head, how the company scans its network for signals that inspire creativity, and its ambitious project to map culture through more than 3.5 million pieces of content created over a decade. And how marketers can unlock growth and new audiences at the intersection of tech and content.


Speakers
avatar for Laura Henderson

Laura Henderson

Senior Vice President of Marketing, BuzzFeed
Laura Henderson is the Senior Vice President of Marketing at BuzzFeed, overseeing the company’s marketing, events and creative strategy teams. In her senior leadership role, she shapes the BuzzFeed brand for clients and its audience, including its franchises and shows like Tasty, Nifty, Worth It, and The Try Guys. In addition to her brand work, she is focused on unlocking BuzzFeed's unique advantages for clients to elevate the quality of the company's branded content. Prior to joining BuzzFeed, she was Global Head of Content and Media Monetization at Mondelēz International, where she developed their innovative new model to content creation, distribution, and monetization. Under her leadership, the company introduced The Mondelēz Slate: a collection of commercially-viable content properties that build its portfolio of global power brands like Oreo, Trident, and Cadbury. In that role she served as Executive Producer of "Stride Gum Presents Heaven Sent", a record-breaking global content event where pro skydiver Luke Aikins successfully landed after jumping from a plane at 25,000 feet without a... Read More →


Wednesday September 20, 2017 9:35am - 10:05am
Suite 500 @ The IDB

10:05am

Networking Break & Partner Gallery
Wednesday September 20, 2017 10:05am - 10:20am
TBA

10:20am

The Red Sox Take: Maximizing Digital Content Strategy Opportunities

Ever-changing digital platform offerings and content consumption habits make establishing meaningful connections with fans more important than ever before. Brands and teams are creating innovative activations, expanding their technological offerings, developing compelling content, and utilizing digital insights to boost fan engagement. For sports teams, where passionate fans are intimately involved in their every move, this means building a strategy that aligns with organizational principles and developing content tracks that balance consistently disseminating information that's relevant to the base with an edgier voice and content that spurs engagement - all in real time and on a high-wire. This panel brings representatives from the many sides of the Red Sox digital content team –Digital Media Manager Kelsey Doherty, Sr. Manager of Photography Michael Ivins, Staff Photographer Billie Weiss, and Senior Designer and Brand Specialist Marissa McClain with CMO Adam Grossman to serve as the moderator – together to one stage to address these complexities and opportunities in content creation.

 


Moderators
avatar for Adam Grossman

Adam Grossman

CMO, Fenway Sports Management & Boston Red Sox
Adam Grossman brings more than a decade of experience working with premier sports franchises, including the Miami Dolphins, to his role as Senior Vice President and Chief Marketing Officer for FSM and the Boston Red Sox. A marketing vanguard, Grossman is responsible for leading initiatives that strengthen... Read More →

Speakers
avatar for Kelsey Doherty

Kelsey Doherty

Digital Media Manager, Boston Red Sox
Kelsey is the Digital Media Manager at the Boston Red Sox, overseeing the organization’s social media efforts and digital presence. She joined the organization in 2012 as an in-game marketing representative for the Kid Nation program during her time as a student at Emerson College. Four years ago she joined the social media team, handling all social customer service and fan engagement initiatives. Today she develops social and digital strategy for the organization, handles in-game coverage, and values a good emoji and the occasional petty... Read More →
avatar for Michael Ivins

Michael Ivins

Senior Manager of Photography, Boston Red Sox
Senior Manager of Photography Michael Ivins has been a member of the Boston Red Sox front office since January 2008. He heads a photography department that prides itself on operating at a newsroom pace in support of the organizations digital and social marketing efforts. His exte... Read More →
avatar for Marissa McClain

Marissa McClain

Senior Designer and Brand Specialist, Red Sox
Bio coming soon!
avatar for Billie Weiss

Billie Weiss

Staff Photographer, Red Sox
Billie Weiss is based in Boston, Massachusetts, where he has been the Staff Photographer of the Boston Red Sox for the past six years. He previously completed two Major League Baseball seasons as the Assistant Team Photographer of the Baltimore Orioles. He is a regular contributor for Getty Images, and also covers private, local, and national events for clients of all... Read More →


Wednesday September 20, 2017 10:20am - 11:00am
Suite 500 @ The IDB

11:05am

Chaos is a Ladder: Re-imagining Your Relevance in the Age of the Digitally Savvy Customer

Customer independence and disruptive business models are causing organizations to reimagine their strategy. You must be willing to deeply transform your products, services, and resources to improve the customer experience and stay relevant, seamlessly integrating the physical and digital customer experience. Join us for a fireside chat with Sam Bastia of Verizon and Ben Elmore of Twin Technologies as they discuss how to match your customers accelerating speed in the digital landscape.


Moderators
avatar for Ben Elmore

Ben Elmore

CEO, Twin Technologies
Ben Elmore is the Founder and CEO of Twin Technologies, a team of passionate ‘thinkers and doers’ who partner with all types organizations to address the broad spectrum of challenges across digital transformation. The company’s “Human First” approach incorporates problem exploration through design thinking, deep technical expertise, and an agile mindset to create solutions that exceed demands and expectations. Clients include: Under Armor, Department of Labor... Read More →

Speakers
avatar for Sam Bastia

Sam Bastia

VP, Strategy, Verizon
Sam Bastia, currently, leads overall strategy, investing, strategic planning and innovation for Verizon Labs – and heads its Strategy Division. In this role, he has responsibility for conceiving and launching new business initiatives for this Fortune 15 Company.  Mr. Bastia has more than 20 years of executive experience in both Fortune 100 and Start-up... Read More →


Wednesday September 20, 2017 11:05am - 11:35am
Suite 500 @ The IDB

11:40am

The Role of Emotional Intelligence in Brand Marketing

Brand management has traditionally viewed brand as something to be vigorously managed with levers like functionality, pricing, channel placement, and promotions. In recent years, we have come to acknowledge that brand transcends these business levers and is the ultimate perceptual outcome in the minds of people. We have further realized that the way consumers make brand decisions is driven less by conscious decision making and more by non-conscious responses. New Forrester research in both the retail and financial services category shows that brands that have the most energy create a strong web of memory and emotional connections underneath the surface of rational choices. This brand energy translates into relationships that drive preference, purchase, and the likelihood of recommendation, all of which deliver tangible financial value to a business. Join VP & Principal Analyst, Dipanjan as he explains how the way forward for brands and their CMOs is to have an emotion-driven vision and concrete plan to get there.


Speakers
avatar for Dipanjan Chatterjee

Dipanjan Chatterjee

VP & Principal Analyst Service CMO Professionals, Forrester Research
Dipanjan Chatterjee is vice president and principal analyst leading Forrester’s branding practice. His focus is on conducting cutting-edge brand research and advising clients on strategies and best practices for developing and managing world-class brands. Prior to Forrester, he was a senior vice president at... Read More →


Wednesday September 20, 2017 11:40am - 12:10pm
TBA

12:15pm

Networking Lunch & Partner Gallery
Wednesday September 20, 2017 12:15pm - 1:15pm
TBA

12:15pm

VIP Lunch & Networking
Wednesday September 20, 2017 12:15pm - 1:15pm
TBA

1:15pm

Conversational UX: The Business of Voice

With advances in technology, algorithms, and sheer compute power, it is now becoming practical to utilize AI techniques in many everyday applications including transportation, healthcare, gaming, productivity, and media. Simple and natural for humans, voice communication in everyday language continues to be one of the ultimate challenges for AI.  Join Amazon’s Michael Francisco as he dives into the challenges and payoffs of designing and integrating voice-enabled experiences. 


Speakers
avatar for Michael Francisco

Michael Francisco

Head of Alexa Skills Kit Partners, Amazon
Michael Francisco leads the Global Partner team for the Alexa Skills Kit. Prior to Alexa he lead partnerships for the Amazon Appstore after spending eight years at Microsoft.


Wednesday September 20, 2017 1:15pm - 1:45pm
Suite 500 @ The IDB

1:50pm

How Effective are Influencers in Driving Sales?

“Influencers” are all around us, but is “influence” losing its meaning? What happens when brands continuously partner with “influencers” that have no real affinity for that brand? Now is prime time to redefine the meaning of influence and lay the groundwork for a more authentic future. Join Beverly Jackson of MGM Resorts International and influencer Sallia Goldstein as they identify what really characterizes people of impact, discuss the struggle to validate the value of social media, and outline the steps needed to rebuild the broken influencer-marketing model.


Speakers
avatar for Sallia Goldstein

Sallia Goldstein

Social Media Influencer, @Salliasnap
Sallia Goldstein, aka @Salliasnap, is known for creating fantastic environments using snap art. She has turned her fame into being a role model for her followers interested in STEM. A former engineer now turned social media influencer she creates weekly “Snap Science” features, where she explains complicated science concepts in Layman's terms. In 2016 she was nominated for a Shorty Award for Best Snapchatter of the year and a Ghostie Award for best Snapchat artist of the year. Sallia leverages her art and Snapchat storytelling ability to tell... Read More →
avatar for Beverly Jackson

Beverly Jackson

VP, Social Media Marketing and Content Strategy, MGM Resorts International
Beverly is the VP, Social Media Marketing and Content Strategy for MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage. In this role she is building a Center of Excellence for social and content marketing... Read More →


Wednesday September 20, 2017 1:50pm - 2:25pm
Suite 500 @ The IDB

2:30pm

Learning from the Past to Propel Us Forward: Tales of Marketing’s Evolution

At a conference centered on "what's next" there is the challenge of "how to do I do that?" And marketers have been faced with this issue more in recent time than ever before. Join us as we talk with fast moving startups and establishment marketing leaders about the disruptions marketing has faced, and the struggles and rewards it has manifested. 


Moderators
avatar for David Cooperstein

David Cooperstein

‎Independent Marketing & Strategy Leader, Figurr
Through a mix of traditional and digital marketing experiences, advisory and hands on work in multiple verticals, and a mix of techno-geek and strategic thinker, I take the broad view on what trends mean, and make them relevant to CMOs. Follow me on Twitter @minicooper, or circle me on... Read More →

Speakers
avatar for Alison Corcoran

Alison Corcoran

Chief Marketing Officer, DentaQuest
Alison Corcoran brings a powerful combination of customer-centricity, forward thinking digital acumen and traditional marketing expertise to her new role as Chief Marketing Officer at DentaQuest – a nationally-recognized oral health leader.  A change agent with a proven track record, Alison honed her brand and marketing expertise in the retail space, most recently as the senior vice president for marketing at Staples. Today, she is elevating... Read More →
avatar for Malcolm Faulds

Malcolm Faulds

SVP of Marketing, Drizly
Malcolm Faulds is the SVP of Marketing at Drizly, the world’s largest alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery, in-store pickup, or intrastate shipping, customers can easily browse and order their f... Read More →
avatar for Ben Micheel

Ben Micheel

VP, US Consumer Markets, Liberty Mutual
Ben currently leads the Direct Service & Claims digital portfolio for US Consumer Markets at Liberty Mutual Insurance.  He works closely with his partners in Design and Technology to deliver a superior customer experience.  Previously, Ben led the Digital Marketing Analytics teams at Liberty responsible for media buying, measurement, and optimization across all digital... Read More →


Wednesday September 20, 2017 2:30pm - 3:15pm
Suite 500 @ The IDB

3:20pm

Design for Change: Using Design to Transform Your Business

Design and marketing share a focus on customer-centricity, but the tools and expressions of their work feel quite different. Design has rapidly become seen as a differentiator for the most competitive companies; large corporations and startups alike are embracing the challenge of bringing design, design thinking, and creativity to their forefront of their businesses.

How might organizations design themselves to best leverage each? And how can a focus on humanity and designing responsibly fuel how companies approach product development, inclusion strategies, and above all, leadership? Join John Maeda, Global Head of Computational Design and Inclusion at Automattic, and Becky Bermont, Portfolio Director and Organization Designer at IDEO Cambridge, for insights into the true nature of the design-driven business transformation happening around the world. 


Speakers
avatar for Becky Bermont

Becky Bermont

Portfolio Director & Organizational Designer, IDEO
Becky Bermont is a Portfolio Director and Organization Designer at IDEO Cambridge. She is passionate about the intersection of creativity and leadership, and works with clients to develop design-led approaches that will help them thrive in a highly dynamic world. | | Prior to... Read More →
avatar for John Maeda

John Maeda

Global Head of Computational Design + Inclusion, Automattic
John Maeda is an American executive spearheading a new convergence across the design + technology industries. He recently joined Automattic as Global Head of Computational Design + Inclusion and previously served as Design Partner at Kleiner Perkins Caufield & Byers (KPCB), a world-leading venture capital firm. An internationally recognized speaker and author, his books include The Laws of Simplicity, CreativeCode and Redesigning Leadership. He holds degrees in Electrical Engineering + Computer Science from MIT, an MBA from Arizona State U, and a PhD from Universityof Tsukuba in Japan... Read More →


Wednesday September 20, 2017 3:20pm - 3:50pm
Suite 500 @ The IDB

3:45pm

Networking Break & Partner Gallery
Wednesday September 20, 2017 3:45pm - 4:00pm
TBA

4:00pm

Interactive Workshop: Thinking Creatively

Developing new ideas to meet business challenges is imperative to success in the digital age. If you want to become a high-powered strategic idea machine then join this fast-paced, precept-shattering, interactive they can use to generate hundreds of ideas, on demand.

Participants will learn a variety of tools including:

-          Ask a Better Question – the better the question, the better the answer

-          100 MPH Thinking – More ideas, less judgement

-          Intergalactic Thinking – Starting in a different place can open up a world of ideas


Speakers
avatar for Sarah Robertson

Sarah Robertson

Senior Creativity Coach and Head of Client Service, Before & After
Sarah has been working with Before & After for over 15 years as a facilitator and coach. An independent marketing and advertising consultant based in Toronto, Sarah was personally trained by Tom Monahan.   Sarah’s career has included stints in the public sector, private sector and the agency world including as a director with Echo Advertising... Read More →


Wednesday September 20, 2017 4:00pm - 5:00pm
Suite 500 @ The IDB

5:15pm

FutureM VIP Reception
Wednesday September 20, 2017 5:15pm - 6:15pm
Designer Lounge
 
Thursday, September 21
 

8:00am

Registration, Coffee, Networking & Partner Gallery
Thursday September 21, 2017 8:00am - 8:45am
TBA

8:45am

Welcome Remarks: David "Shingy" Shing, Oath
Speakers
avatar for David

David "Shingy" Shing

Digital Prophet, Oath
David Shing is Oath’s Digital Prophet, regularly speaking at conferences worldwide, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and works across the globe to identify new opportunities for the business.    Prior to moving to New York, David was based in London as VP Media... Read More →


Thursday September 21, 2017 8:45am - 9:00am
Suite 500 @ The IDB

9:00am

Are You Ready for the Customer of the Future?

She doesn’t know how to drive, but she drives all the time. She’s always shopping, but never in line. Her T-shirt is connected to the internet. Her manager is a robot. Meet Dawn: an average 25-year-old in the not-so-distant future. This presentation will paint a vivid picture of how consumers will connect, create, escape, work and simply live in the future. It is based on two years of research by Lippincott analyzing innovative business designs and leading-edge consumers from across the globe. Join Lippincott and understand the six tech-driven trends redefining consumer expectations and how marketers can tap into the new needs of the customer of the future.


Speakers
avatar for John Marshall

John Marshall

Chief Strategy and Innovation Officer, Lippincott
John is Lippincott’s Chief Strategy Officer and leader of the firm’s Innovation Practice. He leads the firm’s efforts in growth strategy, business design innovation, digital transformation and experience innovation. | | John brings 30 years of advisory and operating experience. He has worked with the senior leadership teams of clients such as 3M, Samsung, eBay, Bain Capital and Caterpillar in developing strategy and driving growth. | | John is a frequent industry commentator and speaker, whose writing on marketing, growth and innovation have appeared in the Harvard Business Review, Forbes, The New York Times, Wired, and Fast Company. He is coauthor with David Kenny of the HBR article... Read More →


Thursday September 21, 2017 9:00am - 9:30am
TBA

9:35am

Video Marketing Innovation: Messaging & Storytelling through Memorable Imagery
Visual storytelling is staking its claim into business strategies across the industry. From Progressive’s ‘The Box’ campaign to Snapchat Spectacles, companies large and small are seeking new, eye-catching ways to gain their audience’s attention. You can amp up your visual strategy by showing customers exactly who you are and how your brand fits into their lifestyle. In this session, learn about the latest tools, techniques and management strategies to enhance visual storytelling, simplify communications and revitalize your brand with compelling unforgettable imagery. 

Moderators
avatar for Matt Lindley

Matt Lindley

Global Creative, Unskippable Labs - Google
Matt Lindley joined Google from Sapient Razorfish where he led the Boston office. A former executive creative director at Arnold Worldwide by way of Modernista!, CMGi and ZDNet, Matt has one foot planted on each side of the shrinking digital/traditional divide. In his spare time... Read More →

Speakers
avatar for Brian Drewes

Brian Drewes

Zero VFX & ZYNC, Co-Founder
Brian has a 20-year history of bringing core leadership to high growth Media and Entertainment / Software startups, having successfully overseen the start-up, funding and development of ZYNC render leading to an eventual acquisition by Google. He currently heads strategy and business growth at ZERO (a company he co-founded with Sean Devereaux... Read More →
avatar for Barry Frechette

Barry Frechette

Director of Creative Services, Connelly Partners
With 24 years of production experience at some of Boston’s biggest agencies, Barry has been the voice of reason on everything from national TV campaigns to full-blown interactive experiences. At Connelly Partners, he heads up all things related to making creative work happen – from leading the production department to expanding our in-house video production capabilities to better provide for our... Read More →


Thursday September 21, 2017 9:35am - 10:20am
Suite 500 @ The IDB

10:20am

Networking Break & Partner Gallery
Thursday September 21, 2017 10:20am - 10:40am
TBA

10:40am

Curated Connection: How to Build a Competitive Intelligence Program That Drives Results

With the overwhelming number of tools and resources available to us, there’s not shortage of alternatives competing for our time and attention. Whether your competitors are high-end software products, free online tools, expensive consulting services, or simply time spent sitting on the couch, every business has alternatives to compete against. How do you stay on top of your competitive landscape, and leverage that intel to drive strategy and programs across your business? In this curated connection, David Donlan, CRO at Crayon, will discuss how to build a competitive intelligence program that leverages the wealth of intel available for the taking. We'll discuss what intel to gather and how, as well as strategies for sharing and acting upon that intel to drive results.



What's a curated connection? 
Inspiration comes not only from the speakers on stage, but from the person sitting next to you. Our curated connections provide an intimate environment to allow for meaningful discussions between likeminded peers. By gathering the perfect blend of attendees and providing the right topic of discussion, you'll walk away from our curated connections with insights on the challenges and opportunities faced on a daily basis. Be prepared for out of the box thinking and a dynamic opportunity for learning.  


Speakers
avatar for David Donlan

David Donlan

CRO, Crayon
David Donlan is the CRO at Crayon, the market and competitive intelligence company that provides insights and inspiration for marketers. As a sales and customer success leader, he is responsible for developing market intelligence strategies for Mid-Market and Enterprise companies... Read More →


Thursday September 21, 2017 10:40am - 11:20am
Suite 500 @ The IDB

10:40am

Curated Connection: What would you do if there was no digital-physical divide?

The convergence of digital-physical worlds is here….so what now? How do you guard against digital disruption while planning for the kind of transformation that recognizes today’s converged digital-physical reality?


What's a curated connection? 
Inspiration comes not only from the speakers on stage, but from the person sitting next to you. Our curated connections provide an intimate environment to allow for meaningful discussions between likeminded peers. By gathering the perfect blend of attendees and providing the right topic of discussion, you'll walk away from our curated connections with insights on the challenges and opportunities faced on a daily basis. Be prepared for out of the box thinking and a dynamic opportunity for learning. 


Speakers
avatar for Joe Panepinto

Joe Panepinto

SVP Director of Strategy, Genuine
Joe Panepinto, Ph.D. is SVP and Director of Strategy at Genuine. His team designs and develops digitally-driven business, creative, experience and ecosystem strategies. Joe brings more than 20 years of digital communication, marketing, publishing and training experience to clients that include Novartis, BI, AstraZeneca, Atrius Health, NEBH, IBM, EmblemHealth, and others. He joined Genuine after 9 years with Jack Morton where he chaired the Global Measurement Council, and led strategic efforts around employee engagement. Prior to that, Joe led the online efforts at Pri-Med, the... Read More →


Thursday September 21, 2017 10:40am - 11:20am
The Seminar Room @ The IDB

10:40am

Curated Connection: Why Connected TV Unifies Your Multichannel Campaigns

There’s no question TV is the most effective advertising medium of our time, but precise, granular reach has never exactly been its forte. Connected TV is changing that. As audiences rapidly shift their viewing habits toward connected TV – or internet-enabled television – it’s offering an unprecedented opportunity for advertisers to bring the precision of digital to the proven impact of TV campaigns. In this curated connection, Amber Joi Seipel, GM of Business Development at The Trade Desk will discuss why Connected TV is the linchpin to a holistic media buying approach, as it encourages advertisers to plan screen agnostic, consumer-centric campaigns. By aligning their tactics to consumer behavior instead of specific channels, advertisers can create more meaningful, relevant connections with their audience.

What's a curated connection? 
Inspiration comes not only from the speakers on stage, but from the person sitting next to you. Our curated connections provide an intimate environment to allow for meaningful discussions between likeminded peers. By gathering the perfect blend of attendees and providing the right topic of discussion, you'll walk away from our curated connections with insights on the challenges and opportunities faced on a daily basis. Be prepared for out of the box thinking and a dynamic opportunity for learning.  

Speakers
avatar for Amber Joi Seipel

Amber Joi Seipel

GM of Business Development, The Trade Desk
Amber Joi Seipel is GM of Business Development at The Trade Desk, a global technology platform for buyers of advertising. In her role, Amber manages and leads The Trade Desk’s partnership with a major global holding company. Amber is a digital advertising veteran, having started her career on the agency side at Avenue A | Razorfish (now Razorfish.Sapient) and Digitas Health (now Publicis Health Media) before transitioning to an agency sales role at WebMD. Amber holds a... Read More →


Thursday September 21, 2017 10:40am - 11:20am
The Seminar Room @ The IDB

11:25am

The Art Of Non-Obvious Thinking

What does it take to see the things that others miss? For anyone who has ever tried to innovate or see the world differently, it can be hard to know where to start. In this exclusive talk based on the Wall Street Journal Best Seller Non-Obvious, participants will learn five unexpected habits to curate ideas and see what others miss. Using these simple habits can completely transform the way that innovation happens and new ideas are fostered, communicated and acted upon. This new process will have you saving, curating and learning to leverage your best ideas to maximize your career and business success. 


Speakers
avatar for Rohit Bhargava

Rohit Bhargava

Professor, Georgetown University & Wall Street Journal Best Selling Author
Over the past 18 years, Rohit has advised hundreds of global brands as a former executive at two highly respected marketing agencies (Ogilvy and Leo Burnett). He has a reputation for seeing and executing on innovative ideas before they become mainstream. At Leo Burnett, he helped start the agency's first digital team in Australia back in the year 2000. At Ogilvy, he was a founding member of one of the first Agency groups dedicated to social media strategy, and a team that eventually grew to be the world's largest such group, advising brands such as IBM, Marriott, American Express, and... Read More →


Thursday September 21, 2017 11:25am - 11:55am
TBA

12:00pm

Book Signing with Rohit Bhargava
Always a prolific writer since earning his Masters in English, Rohit is the author of five best-selling business books including the Wall Street Best Seller Non-Obvious. Join us for an exclusive book signing with Rohit Bhargava during lunch in Galley West! 

Speakers
avatar for Rohit Bhargava

Rohit Bhargava

Professor, Georgetown University & Wall Street Journal Best Selling Author
Over the past 18 years, Rohit has advised hundreds of global brands as a former executive at two highly respected marketing agencies (Ogilvy and Leo Burnett). He has a reputation for seeing and executing on innovative ideas before they become mainstream. At Leo Burnett, he helped start the agency's first digital team in Australia back in the year 2000. At Ogilvy, he was a founding member of one of the first Agency groups dedicated to social media strategy, and a team that eventually grew to be the world's largest such group, advising brands such as IBM, Marriott, American Express, and... Read More →


Thursday September 21, 2017 12:00pm - 12:30pm
Galley West

12:00pm

Networking Lunch & Partner Gallery
Thursday September 21, 2017 12:00pm - 1:00pm
TBA

1:00pm

Innovation is Out, Invention is In.

We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. Join Shingy, Oath's Digital Prophet, as he presents his future view of how this impacts consumer behavior and how we can get the most out of it.


Speakers
avatar for David

David "Shingy" Shing

Digital Prophet, Oath
David Shing is Oath’s Digital Prophet, regularly speaking at conferences worldwide, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and works across the globe to identify new opportunities for the business.    Prior to moving to New York, David was based in London as VP Media... Read More →


Thursday September 21, 2017 1:00pm - 1:30pm
Suite 500 @ The IDB

1:35pm

With AI Comes Great Responsibility

As AI slowly begins to seep into more products and services, things will inevitably go wrong from time to time. From Microsoft's chat bot, Tay, tweeting inappropriate remarks on Twitter, to Sophia at last year's SXSW conference "destroying humans," our dystopian future of machine learning going wrong is already unfolding in front of our eyes. While we're still in the early days of exploring the possibilities of AI, marketers are hesitant about incorporating this technology into their work because of the range of problems that could potentially arise. Marketers must be acutely aware of the range of problems and work closely with the designers behind the technology, who have the power and skills needed to solve these problems. What principles would be prudent for marketers working with AI to adhere to? Hear from leading experts on how to get a foothold on the current state of AI, how to anticipate the challenges bound to arise, and how, when handled properly, AI can be leveraged as a tool to solve problems rather than create them. 


Moderators
avatar for Anthony Pannozzo

Anthony Pannozzo

Executive Creative Director, Frog Design
Anthony Pannozzo is the Executive Creative Director at Frog. Prior to this he acted as senior vice president, experience and service design, leading Continuum’s service line of business. As part of the executive leadership team, he was responsible for growth strategy and creating offerings that help the... Read More →

Speakers
avatar for Max Fresen

Max Fresen

Co-Founder, BORN
With over 20 award-winning years in the digital-maker space as a creative director working with brands such as Sony, Bank of America, Samsung, adidas, and Coca-Cola, Max's latest adventure is as the co-founder of BORN, the world's first A.I.gency.
avatar for Martin Heaton

Martin Heaton

Strategy Director, Phenomenon
Martin is a strategist who helps brands create exceptional experiences and tell their stories with meaning, utility, and charm. With a background in product development, design, content, and brand strategy, Martin brings hybrid thinking to design, brand, and communications challe... Read More →
avatar for Suffiyan Syed

Suffiyan Syed

Applied Machine Learning Strategy Lead, sapientRazorfish
Suff is the Applied Machine Learning Strategy Lead at SapientRazorfish, where he’s responsible for the application of Machine Learning in critical customer and business problems across key clients. He believes in combining meaningful design and intelligent technology to enable human value... Read More →


Thursday September 21, 2017 1:35pm - 2:20pm
Suite 500 @ The IDB

2:25pm

Be More Human: Why You Should Unite Consumers

Today, marketers have to take a different approach to reaching and keeping their customers. With all the “noise” out there, stressing the physical and what brings us together is extremely important as brands strive to connect more authentically with their consumers to create a community. If an emotional connection matters more than rational product, how can marketers adjust their strategies?  Join Reebok’s Head of Global Strategic Communications & US Activation, David Oksman, as he tackles how you can become more human and unite your customers through your marketing campaigns.


Speakers
avatar for David Oksman

David Oksman

Head of Global Strategic Communication & US Activation, Reebok
David Oksman is a brand- and business-building marketing executive with a passion for purpose-driven brands and creating disruptive consumer experiences. As Global Head of Strategic Communications Planning at Reebok, he leads the communications and media teams and is accountable for delivering strategies that ensure Reebok is positioned as the fitness brand. Prior to this, he served as the Head of US Marketing. With a creative and forward-thinking vision, Oksman is devoted to helping people become their best selves through the journey of... Read More →


Thursday September 21, 2017 2:25pm - 2:55pm
Suite 500 @ The IDB