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Beverly Jackson

MGM Resorts International
VP, Social Media Marketing and Content Strategy

Beverly is the VP, Social Media Marketing and Content Strategy for MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay, Luxor and The Mirage. In this role she is building a Center of Excellence for social and content marketing.  As a digital marketing champion for the Company, she is leading an engaging brand storytelling strategy across multiple media platforms and networks by driving against KPIs and production of compelling content.

As an experienced senior digital marketing leader, Beverly has a passion for mobile innovation while working for some of the world’s most iconic brands. She is an early adopter, successfully incorporating digital and social strategies in the entertainment and media industries. She often takes the stage to offer key learning’s on issues of how brands successfully leverage and scale social, the challenges of creating compelling content across platforms and identifying the metrics and insights for successfully measuring content & social media marketing. 

Beverly recently served as the Head of Social Marketing for Yahoo where she provided leadership on social media integration on mobile, original content strategy and social trends to transition the brand to mobile.  She previously created the award winning social media program for the GRAMMY Awards and is often honored as a Digital Innovator.  For more than 20 years, Beverly has worked as digital marketer in leadership roles at some of the largest agencies, media companies and startups including IPG, WPP and Tribune Interactive Media where she built innovative content and revenue generating programs. She has a master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC

My Speakers Sessions

Wednesday, September 20
 

1:50pm