Loading…
FutureM 2017 has ended
View analytic
avatar for Laura Henderson

Laura Henderson

BuzzFeed
Senior Vice President of Marketing

Laura Henderson is the Senior Vice President of Marketing at BuzzFeed, overseeing the company’s marketing, events and creative strategy teams. In her senior leadership role, she shapes the BuzzFeed brand for clients and its audience, including its franchises and shows like Tasty, Nifty, Worth It, and The Try Guys. In addition to her brand work, she is focused on unlocking BuzzFeed's unique advantages for clients to elevate the quality of the company's branded content.

Prior to joining BuzzFeed, she was Global Head of Content and Media Monetization at Mondelēz International, where she developed their innovative new model to content creation, distribution, and monetization. Under her leadership, the company introduced The Mondelēz Slate: a collection of commercially-viable content properties that build its portfolio of global power brands like Oreo, Trident, and Cadbury. In that role she served as Executive Producer of "Stride Gum Presents Heaven Sent", a record-breaking global content event where pro skydiver Luke Aikins successfully landed after jumping from a plane at 25,000 feet without a parachute.  Previously, she led North American Media & Communications Planning for Mondelēz International, where she led initiatives like Blink Studios; a first of its kind real-time video studio, and Shopper Futures; a program aimed at inventing the future of retail. She began her career in brand management

With a track record of success growing powerful global brands and business, she brings a strategic focus to a fast-evolving industry. Her work has been recognized as game-changing and industry-leading by various publications like The Wall Street Journal, Ad Age, The Drum, Marketing Week, and Ad Week. In 2015, she was named as one of Ad Age’s Media Mavens, and a Changing The Game Award recipient from Advertising Women of New York.

My Speakers Sessions

Wednesday, September 20
 

9:35am