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avatar for Marissa Solis

Marissa Solis

Frito-Lay
VP of Marketing

As vice president of marketing and business development for Frito-Lay North America, Marissa Solis is blazing unprecedented trails in the away-from-home marketing space. She is securing new retail homes for existing brands (e.g. expansion of Lay’s brand potato chips in airports) and driving consumer demand with co-branded snacks (e.g. Ruffles Deep Ridged Hot Wings flavored chips in partnership with Buffalo Wild Wings).

 

Marissa is responsible for working with QSRs to develop meal-like appetizers that are modeled after Frito-Lay’s core snacks.

 

One recent example involved working with 7-Eleven to launch Doritos Loaded -- warm, cheesed-stuffed, snacks encrusted with bold Doritos Nacho cheese flavor. This effort led to high levels of social media activity and generated a halo effect for the core Doritos brand.

 

During her tenure at Frito-Lay North America, Marissa has led numerous brand initiatives, including the Tostitos “Family Moments” TV campaign, the launch of Lay’s with Sunflower Oil, Multigrain Tostitos and Doritos Late Night. Marissa also led shopper marketing for key PepsiCo customers like Walmart, Target, Costco, Dollar General, Walgreens, and 7-Eleven. 

 

Prior to her current marketing role, Marissa spent two years leading Frito-Lay North America sales for the Dollar Channel, delivering an impressive double-digit growth. She used her marketing background to deliver smart programming such as merchandising the Doritos brand with Mountain Dew and offering special promotions like free “Avengers” movie tickets with purchase. 

 

Marissa served as president of the Frito-Lay North America Latino Employee Association from 2008-2009 and was co-chair of the Women of Color Alliance from 2010-2011, which she continues to sponsor.  She currently serves on the PepsiCo Latino Executive Council and is a member of the Network of Executive Women.

 

Marissa has 17 years of marketing management, communications and sales experience in both the U.S. and Latin American markets. She has a Master of Business Administration degree and a Master of Arts degree in Public Policy. She holds a Bachelor of Science degree in International Economics from Georgetown University.  

My Speakers Sessions

Wednesday, September 20
 

9:00am